Pure analog is an analog watch face. A beautiful design with a battery indicator and second timezone, definitely one of the must-have watches for men.
To install:

1. Install the app on your phone. The Pure Analog watch face should appear within a minute or so. If not then run ‘Resync app’ from the settings in the Android Wear App.
2. Wait for the resync to complete. It can still take a few minutes for the watch face to appear in the Android Wear App.
3. Select the watch face from the Android Wear App or long press your android wear watch and select Pure Analog

4. When the Pure Analog watch face is activated on your watch you can tap the Pure Analog watch face in the Android Wear App to get to the settings screen.